Where Your Money Goes: the 60/10/3 Model Behind Every Gift

When you buy a Hibuk Otef gift, 60% of the revenue goes directly to producers from the affected communities in Israel’s south and north, 10% goes to the humanitarian organization ‘Latet’, and 3% to ‘Enosh’ for mental-health support. This page explains exactly where your money goes — and why a fixed split is more honest than the vague ‘proceeds donated’ you’ll see elsewhere. To see the model in action, read gifts that support Israeli farmers.

Hibuk Otef — The Story Behind Every Gift

Hibuk Otef (“Enveloping Embrace”) is a unique boutique gift initiative that brings together products from the communities of the Gaza Envelope and Israel’s southern and northern frontier, alongside works of art that commemorate the beauty of the region. The project was founded to support local producers, farmers and entrepreneurs who were affected. 60% of revenues go directly to producers from the affected communities, and 10% to ‘Latet’ — the humanitarian aid organization.

What the 60/10/3 split means

60% to producers. The majority of revenue is paid to the small farmers, food-makers and artists in the Gaza-Envelope south and the Galilee and Golan north — keeping their businesses alive.

10% to ‘Latet’. A leading Israeli humanitarian-aid organization that delivers food and support to families in need.

3% to ‘Enosh’. The Israeli Mental Health Association, supporting trauma and mental-health recovery after October 7.

Why a fixed split beats ‘a portion of proceeds’

Most ‘supportive’ gifts say only that ‘all proceeds’ or ‘part of the profits’ go to a good cause — with no number you can check. A fixed, published split is different: it states the percentage, names the beneficiaries, and applies to every order. If a gift can’t tell you what share reaches the people it claims to help, treat it as marketing, not measurable impact.

Proof inside every box

Each box includes a card that explains the project and names the producers, so the person receiving the gift can see whom their gift supported. It’s the same transparency a buyer gets when choosing where to buy Israeli gifts online — carried all the way through to the recipient.

Choose a box — the split applies to every shekel

1. Naama Token Box — ₪60

The most affordable way to put real revenue into producers’ hands — honey and a sweet treat from named southern and northern makers. View this box.

2. Nissim Holiday Box — ₪75

A festive mid-budget box; the same 60/10/3 split applies to every shekel you spend on it. View this box.

3. Noam Box — ₪150

A fuller box pairing a southern Otef liqueur with Galilee honey — abundance that carries the split across both frontiers. View this box.

Planning a larger order? Our complete guide to sending a gift basket to Israel covers delivery, timing and customization.

Frequently Asked Questions

What exactly is the 60/10/3 split?

For every purchase, 60% of revenue goes directly to producers from the affected communities, 10% to the humanitarian organization ‘Latet’, and 3% to ‘Enosh’ for mental-health support. The rest covers the product, packaging and delivery.

Is this a donation or a purchase?

It is a purchase. You receive a real, kosher gift, and the producer is paid for their product — which sustains the business far better than a one-time donation.

How is this different from ‘a portion of proceeds’?

Many ‘supportive’ gifts state only that ‘proceeds’ or ‘profits’ are donated, without numbers. We publish a fixed, itemized split so you can see exactly where the money goes.

Can my company use this for impact reporting?

Yes. The defined split and named producers make it straightforward to document the social impact of a corporate gift order.

Are the products kosher?

Yes — kosher under local rabbinate supervision, most Badatz.

How to Order

Want a gift with measurable impact? Order on our website, message us on WhatsApp at 054-2207955, or email us.

Written by Neta Lin Cohen — founder of Hibuk Otef, architect and Bezalel graduate, with 30+ years of experience in culinary gifting.